Have only one subject per page. Get your site fiercely organized, and eliminate extraneous content from any page. Don’t be afraid to add pages to accommodate short subjects that don’t fit on other pages. Let there be no question as to what a page is about.
- Determine key concepts, words, and phrases. For each page, that is.Then, make sure those words and phrases are represented on the page. Pay particular attention to getting those words into headlines. Your concentration of keywords should be skewed toward the top of the page.Don’t go overboard; your text must read naturally or your visitors (andGoogle) will know that you’re spamming them.
- Put keywords in your tags. Take those keywords and phrases from the preceding item and put them into your meta tags (the keyword,description, and title tags). Don’t use anyword more than three times in any single tag.
- Use text instead of images. Google doesn’t understand words that areembedded in images, such as what you often seen in navigation buttons. (Navigation buttons and other images are important in defining the subjectof the page and the site.) Replace the buttons with text navigation links.
0 Comments:
Subscribe to:
Post Comments (Atom)
