Improving your AdSense performance involves mostly optimization and design issues. It’s vital to remember that providing incentives to click your AdSense ads, or merely pleading for clicks, violates the AdSense terms of service and can easily get you kicked out of the program. Relevancy drives clicks. Google’s job is to provide relevant ads, and your job is to focus your
page’s topic clearly so Google can do its job. Success in the AdSense program depends on several factors, most of which are under your control. To get clickthroughs, you need
  • Traffic
  • Relevant ads

If nobody is visiting your site, you obviously won’t get clicks. If you have traffic but your ads aren’t relevant, your visitors won’t feel motivated to click them. You might think that it’s Google’s responsibility to send you relevant ads (especially since I stated exactly that in the introduction to this chapter), but successful AdSense publishers take responsibility for relevancy by giving Google a clearly optimized site to work with. Optimization works both ends of the equation, helping you attract more traffic while helping Google provide relevant ads.
Briefly put, site optimization for search engines (usually called search engine optimization, or SEO) is a bundle of writing, designing, and HTML-coding techniques with two goals:
  • Creating a more coherent experience for visitors
  •  Improving the site’s visibility in search engines
The two goals are tied together by Google’s primary mission to provide good content to its users. Google strives to reward visitor-friendly sites with high placement on its search results pages — taking into consideration other factors as well. this is a good time to soak up its elaborate tutorial in site optimization. building PageRank, and climbing up the search results page — all to the purpose of attracting traffic, you can use open-directory or free directory Promoting your site on other related sites is a tangential aspect of optimization but a pertinent part of traffic building. Building a network of incoming links is the most potent way to improve your PageRank in Google Building links is important also to your success with AdSense. AdSense revenue benefits from all the normal ways that enterprising Webmasters promote their online businesses.

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